Abstract:
The paper tracks out the problematic case of Bansko Ski Zone extension and presents a brief analysis of the resort’s current state and tourism planning as well as the key external factors influencing the development of ski tourism: climatic changes, global ski tourism market trends, and Bulgarian ski tourism market. The study is entirely based on secondary information: official documents, statistical data, and marketing research results, scientific and mass-media publications. On this basis, the author seeks to answer the questions whether the farther extension of Bansko Ski Zone is inevitable, can it solve the existing problems in the resort and does it pose future risks to sustainable tourism development at municipal and regional level.