Abstract:
The archaeological sites from the Roman era are an integral part of the world cultural heritage. A large part of them are among the most famous tourist attractions in the world. Their international popularity, their wide recognition and the considerable interest towards them, provoke actions aimed at their targeted integration for the purposes of tourism in our country as well. On the other hand, the significant number of Roman archaeological sites, preserved in the country, presents a favourable opportunity for their development and positioning on the tourist market. In this sense, the current report raises the question about the transformation of the archaeological heritage into a tourist attraction by analyzing the necessary prerequisites, conditions and motives. The actual process of socialization is traced by examining the case studies of two Roman sites – the Archaeological Complex “Kaleto” in the city of Mezdra and the Ancient Fortress “Kaleto” in the city of Montana. An analysis is made of the activities carried out in the context of the attempts at their positioning on the tourist market and the popularization of the respective destination.